The annual awards recognize favorite tourist destinations and attractions from across the UK and abroad, as voted for by Observer and Guardian readers.
The V&A is delighted to have won the Best UK Attraction Award at the 2010 Guardian and Observer Travel Awards. The V&A welcomes over 2.5 million people a year and it is particularly pleasing to win this award as it is voted for by the visitors. The V&A is the world’s greatest museum of art and design with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers.
London is home to some of the best museums and galleries in the World, and we are proud that so many London attractions have been recognized as favorites amongst Guardian and Observer readers. With such a rich and diverse cultural offering, providing so many once-in-a-lifetime sights and experiences, it’s not hard to see why the capital remains the most visited international destination in the World.
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